Here is a wonderful 1950 Gibson L-7 P Premiere Cutaway Archtop. Gibson was a major player in the Archtop guitar world, with Epiphone as its main rival. And of course, after WW2 the volume wars were still being fought and amplification was the coming thing for guitars. In 1948, Ted McCarty filed a patent for the pickguard-mounted pickup assembly seen on this instrument (the patent was issued as #2,567,570 on September 11, 1951) and many others dating from its introduction at the 1948 Summer NAMM show until the mid 1950’s.
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